Branding, Visual Design & Campaign

About Cryptokitties

CryptoKitties is bringing cats to the blockchain. The collectible, breedable, and adorable CryptoKitties aims to make blockchain technology accessible to everyday consumers by putting a furry face on the concept of digital collectibles. With each CryptoKitties unique 256-bit genome empower nearly 4-billion potential genetic combinations. Each cat is one-of-a-kind and 100% owned by the player; it cannot be replicated, taken away, or destroyed.

Produced at 

Dapper Labs, Vancouver, Canada

My Role

My role was supporting the team with visual design for landing pages, campaign materials and expanding an existing brand, defining the brand guidelines and establishing an asset library. 


01 Branding

02 Little Bub

Partnership Campaign

03 God's Unchainned

Partnership Campaign

04 Dapper Kitty 

Dapper Launch Campaign

05 Race to 1.5 Million 


Creative Head: Courtney McNeil
Art Direction: Guile Twardowski
Character Designer: Pooja Bhapkar, Cristobal Jara, Giovanna Guimarães
Communication & Design: Pooja Bhapkar
Design Intern: Carmen Li
Animation: Jack Bonnington 

  • Behance
  • Dribbble
  • Black LinkedIn Icon
  • Instagram
  • Facebook

© 2020 Linewise by Pooja Bhapkar

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