Branding & Packaging
About La Fama
La Fama is a Spanish clothing brand focused on the audience that values aesthetics and the quality of the material they wear. The brand produces high durability clothing, where style and comfort are aligned.
The aim was to bring a direct meaning of the brand name,' fame', reflecting its core values through the identity. An identity was created with keeping the weaving as a motif element responsible for adding modern & minimal touch to the brand.
I worked on this commissioned branding project in 2016. The most challenging part of the project was the timeline. The entire project from concept to execution was shipped in 3 weeks.