Branding, Visual Design & Campaign
CryptoKitties is bringing cats to the blockchain. The collectible, breedable, and adorable CryptoKitties aims to make blockchain technology accessible to everyday consumers by putting a furry face on the concept of digital collectibles. With each CryptoKitties unique 256-bit genome empower nearly 4-billion potential genetic combinations. Each cat is one-of-a-kind and 100% owned by the player; it cannot be replicated, taken away, or destroyed.
My role was supporting the team with visual design for landing pages, campaign materials and expanding an existing brand, defining the brand guidelines and establishing an asset library.