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© 2018 Linewise by Pooja Bhapkar

CryptoKitties

Branding, Visual Design & Campaign

About Cryptokitties

CryptoKitties is bringing cats to the blockchain. The collectible, breedable, and adorable CryptoKitties aims to make blockchain technology accessible to everyday consumers by putting a furry face on the concept of digital collectibles. With each CryptoKitties unique 256-bit genome empower nearly 4-billion potential genetic combinations. Each cat is one-of-a-kind and 100% owned by the player; it cannot be replicated, taken away, or destroyed.

 

My Role

My role was supporting the team with visual design for landing pages, campaign materials and expanding an existing brand, defining the brand guidelines and establishing an asset library. 

 

01 Branding

02 Homepage - Hero Image Redesign

The old hero image was quite a suttle & boring. 
The aim was to spice up the hero Image and highlight the game characteristics  

02 Little Bub
 

Partnership Campaign 
 

Social Share Images
 

Emails 

 

03 God's Unchainned
 

Partnership Campaign